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Estefania Rouco

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Argentina

Miniso showcases Chinas shift from world factory to global trendsetter

This piece is part of the Argentine-Chinese Chamber of Commerce’s monthly column in the Buenos Aires Herald. Walking into a Miniso store...
Argentina

The rise of the cute economy marks a shift for Chinese industry

The so-called “cute economy,” known in China as Meng Jingji (萌经济), describes a consumer trend driven by millennials and Gen Zers who seek a...

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